Nok Air firma due accordi strategici con Sabre per alimentare la crescita e supportare il nuovo modello di business di vasta portata del vettore thailandese


Thai airline Nok Air announced strategic new long-term agreements with both Saber Corporation (NASDAQ: SABR) a leading software and technology provider that powers the global travel industry, and its subsidiary company, Radixx, to support the evolution of the carrier’s new business strategy.

Nok Air has selected an extensive suite of products from Sabre and Radixx to expand distribution and revenue generation opportunities. The agreements support the carrier’s repositioning to serve its growing customer base of premium travelers and value-based customer segments. The Sabre and Radixx products will power future business model evolution as Nok Air expands its international operation, develops new airline partnerships, and explore further technical capabilities and innovations beyond today.

Radixx will provide a fully integrated passenger service system for Nok Air that spans reservations, inventory, pricing, e-commerce, agency distribution, departure control, load control, loyalty, and other related capabilities. In parallel, under a new Sabre distribution deal, Nok Air will distribute its airline content across Sabre’s global travel marketplace, opening the door to new international markets and growing its Thailand home market on the Sabre Global Distribution System (GDS).

“We have ambitious business expansion plans, including launching new domestic and international routes, restructuring our fleet, and adding new jets as we transition selected segments to a premium service to reflect our quality service,” said Wutthiphum Jurangkool Ph.D., Chief Executive Officer of Nok Air. “So, it was imperative to us that we chose the right technology partner to support us in all of our goals to streamline our operations, improve efficiencies and open new revenue opportunities and new markets while improving the experience for our travelers.”

The carrier, which operates out of Bangkok’s Don Mueang International Airport, will utilize the following Sabre and Radixx products as Thailand re-opens to vaccinated international travelers:

Radixx Res – Radixx’s core passenger system will enable Nok Air to manage all passenger operations and sales channels in order to expand distribution channels and partnerships.

Radixx Go and Radixx Go Touch – new digital capabilities to evolve Nok Air’s check-in operation at airports, enhance customer service and enable additional ancillary revenue-generation opportunities across airport touchpoints. Radixx Go Touch enables airline employees to transact full airport departure control capabilities from a mobile device, allowing some flexibility from the constraints of physical airport desks and counters.

Radixx ezyCommerce – integrated e-commerce and mobile solution to power Nok Air’s business-to-consumer for passengers and business-to-business channels for travel agents and corporates.

Radixx Loyalty – new capabilities will enable Nok Air to strengthen the offering of its Nok Air Fan Club, including enhanced online servicing, automation, and redemption options for members.

Radixx Insight – valuable business data and analytics to enable better decision-making while powering the airline’s internal back-office systems.

Sabre’s Global Distribution System – to enable expansion into new global markets, ensuring its fares have the widest possible distribution.

Chris Collins, Senior Vice President and General Manager for Radixx, said: “We’re delighted to further expand our footprint in APAC while opening up access to new global markets and segments for Nok Air as well as providing new digital capabilities for the carrier, creating additional revenue-generation opportunities and, ultimately, enabling Nok to create improved experiences for travelers at all touchpoints.”

“At Sabre, we are laying out our strategic plans to create our own catalysts for growth, so we are thrilled to be able to support Nok Air on its own transformational journey,” added Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales, Sabre. “Our new dual-deal alliance with Nok Air, incorporating both PSS and GDS solutions, is the perfect example of how Sabre and Radixx are able to combine synergistic technological offerings to create effective, innovative end-to-end solutions for airlines of all sizes and cost models.”


Informazioni su Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies, and other suppliers. The company provides retailing, distribution, and fulfillment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spends annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit

About Nok Air
Nok Air is a Thai-based premium-oriented airline with its main hub at Bangkok’s Don Mueang International Airport in Thailand. Since starting its operation in 2004, Nok Air’s strong emphasis on domestic routes brings people to explore the “Land of Smiles” through value for money, convenience, and state-of-the-art passenger experience. Alongside its domestic operation, Nok Air has been growing continuously within Asia through its narrow-body jet and turboprop aircraft. Being a proud Thai-owned carrier, Nok Air, aim to expand its reach beyond current capabilities across the various aspect of aviation.

Informazioni su Radixx
Fondata nel 1993, Radixx, con sede a Orlando, in Florida, combina un approccio tecnologico innovativo con modelli di partnership unici che consentono alle compagnie aeree di tutte le dimensioni e modelli di business di essere rivenditori efficaci e operatori efficienti. Radixx si rivolge alle compagnie aeree LCC e ULCC, incluso il supporto della distribuzione GDS. Radixx offre un motore di prenotazione Internet di prim'ordine, Radixx ezyCommerce™, un sistema di servizi passeggeri basato su cloud, Radixx Res™ e una suite leader di servizi di partenza, Radixx Go™, progettata in modo univoco per consentire alle compagnie aeree di aumentare la loro redditività e massimizzare la produttività attraverso servizi di distribuzione ampliati. Dal 2016, Radixx ha fornito il suo sistema di servizi passeggeri di sesta generazione basato su microservizi. Per ulteriori informazioni su Radixx, visitare

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Mr. Adam Judd è il comproprietario di Pattaya News English da dicembre 2017. È originario di Washington DC, America. Il suo background è in risorse umane e operazioni e da un decennio scrive di notizie e Thailandia. Vive a Pattaya da oltre sette anni come residente a tempo pieno, è ben noto a livello locale e visita il paese come visitatore regolare da oltre un decennio. Le sue informazioni di contatto complete, comprese le informazioni di contatto dell'ufficio, sono disponibili nella nostra pagina Contattaci di seguito. Per le storie inviare un'e-mail a Chi siamo: Contattaci: